The cross-functional teams managing marketing and sales activities need to base their work on a comprehensive, integrated customer lifecycle view to generate world-class results. They need to manage and integrate all data from: CRM System, Customer Data Platforms (CDPs), Personalization Engines, Customer Success Management (CSM) Systems. To effectively and efficiently manage: customer journey, customer experience, customer success.
The rapid evolution of business models in the digital economy is forcing companies on the cutting edge to build tech skills at scale and amplify the impact on operations of their IT systems.
Today’s dominance of the SaaS delivery model and the rapid adoption of subscription-based platforms makes it indispensable for winning companies to leverage integrated, data-driven marketing and sales platforms to manage their manage a growing customer base. We help our clients understand the interlinked details across business and technology, clearly model how marketing and sales processes affect business and economic value and translate these insights into compelling campaigns that attract and convert prospects.
All B2B companies based on a subscription business model need to focus on their customers’ success to manage the customer life cycle and drive adoption, renewals, upselling, and advocacy.
Customer success management is the major success factor in SaaS, membership, and service-oriented business models — only by managing long-term relationships is it possible to maximize the customer lifetime value.
We support our clients to organize and manage CSM systems to ensure that their customers are happily engaging with their products and services. Engaged and satisfied customers are profitable customers, the ones driving growth of sales revenues and profitability.
We provide Customer Success Management automation systems to: Gather customer feedback and interpret customer outcomes, Manage ongoing collection and analysis of data and feedback, Use these data to guide customer onboarding and retention strategies and to guide product road map, Define use cases and feature requests.
The key enablers to modern digital strategies are the digital platforms for integrated marketing campaigns for both outbound and inbound lead generation, social media activity and marketing automation. The key enablers to modern digital strategies are the digital platforms for integrated marketing campaigns for both outbound and inbound lead generation, social media activity, and marketing automation. Our team combines these platforms with cutting-edge Machine Learning, AI, and advanced analytical tools to automate and scale the 1-to-1 personalized content and messages essential to win the mind and heart of each client. What we do for our clients as their Digital Marketing Technical lead: Develop data and AI-led personalization strategy and implementation; Manage business analytics to achieve a tangible material impact on clients’ experience and business P&L; Provide business analysts, technology experts, and data scientists, to align end-state architecture, data, and tools with the personalization architecture; Define, oversee, govern and execute the delivery of the personalization strategy; Make available horizontally designed and scalable personalization capabilities Structure and manage B2B Account-based Marketing Platforms including intent engine personalization engine enterprise content management system, and Account-Based Marketing (ABM) Engagement Platforms.